Boring Account Executive Tonya Vera accepts August 2017 Top Sales and Top Percentage awards from VP of Sales Par Sahota (left) and CEO Dean Boring.
Tonya vera knows the recipe for success in sales and service.
If you ask her what it is, you will not get a list of strategies or a tale of the hard sell. What you will hear is a story of passion, dedication, and commitment to the spirit of partnership.
Solving problems, building relationships, and approaching business with integrity above all have given Vera a true competitive edge in the office equipment and software industry.
Tonya's recipe combines experience and knowledge with heart and wisdom. And her approach is useful for improving any sales endeavor. Read on to learn how a winning attitude can lead to sales success in any industry.
1. it's not the products, it's the solutions.
Tonya Vera, Account Executive Boring Business Systems
Boring is one of few copier dealers in Central Florida with licenses to sell from multiple vendors. What this means is that we don't push product. The freedom to choose from a variety of solutions across many platforms brings a unique opportunity not often seen in the business solutions industry.
Boring Business Systems offers solutions from Konica Minolta, Toshiba, HP, Canon, Lexmark and KIP in addition to an extensive list of software solutions partners.
We can adapt a highly personalized stack of products and services for each individual client, and Vera is gifted at being able to assess a business's infrastructure to determine what will save time and money, increase efficency, and promote greater productivity within an organization.
2. RELATIONSHIPS DRIVE SALES
When asked about the keys to a successful sales career, Vera explains that it's all about building a trusting relationship with your clients. "To put yourself in your customer's shoes and listen to the things that are most important to them and their business. Look at a total solution and think outside the box."
Image courtesy of dalecarnegie.com
3. FOR CUSTOMER LOYALTY, AWARENESS IS KEY
"I think the biggest challenge selling today is keeping your clients loyal to continue doing business with you and your organization," Vera says. "With the internet and competition clients may think another deal is cheaper or that another company will do the right thing. Unfortunately they then end up with that vendor for years with unbidden fees."
Steven Covey, author of 7 Habits of Highly Effective People explains how trust accelerates performance. "When trust goes up, speed also goes up while cost comes down - producing what we call a trust dividend."
Trust, loyalty, and transparency are foundations of a solid business model. There is no sense in wasting anyone's time with deals that do not benefit all parties, so delivering real value becomes about providing solutions and guidance above all. When the goal is an unwavering dedication to making positive changes and assisting an organization with improvements, successes are true and lasting.
4. LOVING YOUR WORK MAKES ALL THE DIFFERENCE
What Tonya enjoys most is learning about her clients both professionally and personally. "I've met so many people over the years that have shared their story or experiences which have touched my life," she says.
A healthy dose of fire, enthusiasm, and the spirit to get out there and make things happen certainly helps. "The competition and satisfaction of winning a deal," says Tonya, "makes sales fun!"
"Do business with someone who listens to what is important to you and your business." Tonya Vera